One stock that I have followed closely is a company called Lululemon [LULU 44.13 -0.53 (-1.19%) ], a company that makes athletic apparel for yoga, dance, running, and other activities for men and women. I am shorting the stock, and as I write this chapter, Lululemon is selling for about $26 per share. The stock is down a little more than $1, or 4 percent, in a 24-hour period.In the introductory part of his book he explains that he will be showing a long term investing, not a trading strategy so I doubt the illustration is presented as an example of how to make "fast money" shorting a stock and buying it back within 24 hours. And of course the beauty of a book like this is that there is no way to track particular recommendations. I also have no opinion of LULU stock ,
But here is a chart for LULU which is currently 69% above the level where he sold it short
and if you prefer another talking head from CNBC the one that operates at a higher decibel level here's Cramer
Shares of lululemon athletica (Nasdaq: LULU) have surged more than 6% today following a tout and recommendation from Jim
Crameron CNBC's Mad Money last night.
The pundit admitted that he may have gotten this one wrong before, pointing out that since reporting what Cramer called a "fabulous, knock-out, thing-of-beauty quarter" on September 10, shares have been on fire (up 28%).
But before you switch gurus hold on...the stock has done nothing since Cramer's opinion of september 28 . The big runup came before then ...+36% from the beginning of sep till that date.
I think a good rule of thumb would be....if the advice is so good why are they giving it away ?